Hello 2023 👋
Here is my 1st #TopTipTuesday for 2023 ❤️
SAY WHAT YOU MEAN, MEAN WHAT YOU SAY.
The importance of a carefully crafted message is important. The words you choose, the tone and inflection are all part of this package.
“Say what you mean” means to be truthful and “Mean what you say” means if need be, you’ll be able to follow through on what you said in the first place!
Authenticity is super important. BE YOU.
If you want people to believe in you and what you say, speak clearly with purpose, and conviction. This is a good place to start.
#lucybingle #personalbranding #linkedinstrategy #linkedintraining #businessbranding #linkedin #linkedinmarketing
QUICK TIPS: Questions you need to be asking
What’s your LinkedIn #strategy for 2023?
People spend on average 30 minutes a day HERE - how are you actively engaging with your audience?
This is a #marketing , #peopleandculture and #executiveleadership issue…
Below are just a handful of brands we have helped. We have worked with literally 100s of businesses to help achieve Linkedin success
Here are some pertinent questions you need to be asking:
➡️ What are the 2023 key focus areas AND how are you going to use #LinkedIn as a marketing tool, recruitment tool and leadership tool to help achieve your business goals?
➡️ Is your #brand set up for success on LinkedIn - have you activated this channel properly?
➡️ Have you done an audit on your people’s LinkedIn profiles? Are they positioned properly and aligned to the brand?
➡️ Have your employees been trained to be brand advocates on LinkedIn? Do they know how to share the stories and extend the reach of content to attract new customers and new talent?
➡️ Are you leaders (CEO, Directors, MD) engaged on LinkedIn? Have they got a rhythm around their LinkedIn activity?
Are they consistently supporting the corporate brand strategy, and demonstrating leadership?
We are Australia’s leading LinkedIn agency - this is what we do all day every day.
Need help reach out to me. 😊
#lucybingle #linkedinstrategy #socialselling #personalbranding #brandstrategy #contentmarketing #leadership #employeeadvocacy
QUICK TIPS: What will help make your LinkedIn posts perform?
🎯 Spark interest in the first 3 lines - the average LinkedIn user will only scroll through their feed for maximum 2 minutes!
🎯 Add visuals EVERY time to your post - images or video (video is 6X more consumed than other mediums)
🎯 Dwell time matters (how long a person stays on your post) - best performing posts are between 1200 - 1600 characters
🎯 When relevant - tag (@) individuals and organisations - pull their eyeballs across your post - get them involved in the conversation
🎯 Include 3-5 hashtags - doesn't matter if it is throughout your text or at the bottom of the post. However, make sure that the hashtags have a following
🎯 Include a CTA (call-to-action) - Ask for an opinion, drive them to a downloadable article or website
🎯 Have a standard LinkedIn signoff - requesting people to follow your profile or "ring your bell", etc. See mine below as an example ⬇️⬇️
🎯 Engage with the comments as they come in - this is CRITICAL - sends a clear message to the LinkedIn #algorithm that your post is performing and therefore it will be fed up to more people! (extends post reach)
🎯 Train your people up - book me in for a #LinkedInMasterclass 😊
Any feedback welcome, would love to hear your thoughts 💭 on the above 👆
#lucybingle #linkedinstrategy #socialselling #personalbranding #brandstrategy #contentmarketing
QUICK TIPS: Filling your current job roles
Struggling to fill your current job roles?
Here are some tips from my EXPERT team ❤️
1. #peopleandculture videos and posts matter - get them up on your company page ASAP
Quick ideas:
🎯 videos interviewing recent hires about why they like working at your organisation
🎯 interviews with your leaders about the values and vision of the organisation
2. #storytelling posts that showcase your culture - get them up on your company page ASAP
Quick ideas:
🎯 share your CSR posts and tag all the individuals
🎯 share images / videos that reflect the “vibe” of the organisation
🎯 tell stories around your EVP - flexibility, diversity, inclusive
3. Use #LinkedIn jobs - they are great for targeting the right people with the right skill set
4. Get your #leaders to share the job via their LinkedIn profile page - extends reach and shows leadership
5. Employee advocacy is CRITICAL - Get your people to support the post NOT just hitting “like” but adding comments - your people are the BEST talent attraction tool you have 👏🏼👏🏼
6. Train your people up - book me in for a #LinkedInMasterclass 😊
#lucybingle #linkedinstrategy #socialselling #talentstrategy #brandstrategy #inclusive #employeeadvocacy #recruitmentstrategy #team
QUICK TIPS: New Features LinkedIn has incorporated to maximise inclusion on the platform
I want to look at the new features #LinkedIn has incorporated to maximise inclusion on the platform.
1. LinkedIn has added auto-captions for video content, providing another way to maximize inclusion with LinkedIn content. You now have the option to activate automated captions.
Auto captions can be a big help, not just for those with hearing difficulties, but also for people watching videos in ‘sound off’ situations.
2. Users will now also be able to turn on high contrast when watching videos on the LinkedIn app, which will adjust the colors to improve accessibility for those with low vision or visual disabilities.
3. LinkedIn is adding alt-text functionality in Campaign Manager (the LinkedIn Ad management platform), which will enable advertisers to add text descriptions to image ads
These changes are a great start to making #LinkedIn the most inclusive platform possible - providing tools and experiences that enable every professional to be productive and successful.🎯❤️
#lucybingle #linkedinstrategy #socialselling #talentstrategy #brandstrategy #inclusive #content
