The Future of LinkedIn Branding Is Video - But Not the Kind You Think

Video is everywhere on LinkedIn right now. For many people that feels like pressure: pressure to be polished, pressure to perform, pressure to look camera-ready. But the truth most people miss is simple - the video content winning on LinkedIn isn’t the most produced. It’s the most human.

People don’t come to LinkedIn to be impressed; they come to feel connected, informed and understood. So while platforms are full of high-gloss pieces, the videos that actually hold attention feel like conversations - a thought said out loud after a meeting, a lesson learned in real time, or a short reflection that invites someone to reply. Those moments land because they’re real, not rehearsed.

We’re not talking about abandoning quality - we’re talking about rethinking what quality means. The biggest shift isn’t format, it’s mindset. Video today is credibility, not just content: a quick way for people to hear your thinking, understand your perspective and feel your presence. LinkedIn’s growth in video use proves it: uploads and views are rising rapidly year-on-year, and marketers are doubling down on short, insight-led clips. 

Why conversational video works is obvious when you look at how people actually behave on the platform. It’s approachable, relatable and honest - and those things build trust faster than polish. Short clips under two minutes perform well simply because they respect the viewer’s time: the majority of people surveyed say videos under two minutes are the most effective. 

If you’re wondering what low-pressure, high-impact video looks like in practice, here are a few simple rules that change everything:

• Speak with your audience, not at them - treat the camera like one person in the room.

• Lead with one clear idea - a single insight, question or takeaway.

• Keep it short and purposeful - under two minutes for most posts.

• Show the process, not the product - reflections, mistakes, and mini-wins land best.

Confidence on camera isn’t about rehearsing until every pause is perfect. It comes from clarity: knowing what you want to say and why it matters. That clarity turns an imperfect delivery into a compelling moment. And when leaders and teams show up consistently - imperfectly - the cumulative effect is powerful. Consistency builds familiarity; familiarity builds trust.

There’s also a practical upside: LinkedIn is now one of the most used video platforms by marketers, and short-form video is often the highest-priority tactic for 2026 budgets. Marketers are reporting strong ROI from video overall, which makes experimenting with conversational formats low risk and high reward. 

The brands and leaders winning on LinkedIn aren’t chasing flashy production. They’re sharing real-time insights in their natural voice, showing up imperfectly but often, and letting personality carry the message. That’s the future of LinkedIn branding - clearer thinking, spoken simply. Low-pressure. High-impact. Human.

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Book a LinkedIn discovery meeting with Lucy Bingle today - https://calendly.com/lucybingle/30min

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What Would Happen If You Showed Up 2–3 Times a Week on LinkedIn?

Not every day.
Not perfectly.
Just consistently.

Showing up 2–3 times a week doesn’t sound dramatic, but on LinkedIn it’s quietly powerful. Because consistency isn’t about volume - it’s about presence. And presence is what builds familiarity, trust and momentum over time.

Most professionals underestimate the role consistency plays. They show up in bursts, post intensely for a few weeks, then disappear until they “have time” again. The issue isn’t effort or capability - it’s rhythm. LinkedIn rewards familiarity, and familiarity is built through repeated, intentional visibility. When your audience sees you regularly, without feeling overwhelmed, you start to register.

Showing up 2–3 times a week is enough to build recognition without burnout. Your name becomes familiar. Your perspective becomes recognisable. Your voice starts to land. You don’t need to go viral to make an impact, you need to be remembered. And memory is where trust begins.

This rhythm also creates space for real storytelling. With 2–3 posts a week, you’re not forcing every piece of content to perform. You can vary what you share: an insight or lesson, a reflection or moment from your work, a perspective or prompt that invites conversation. That balance keeps your content human rather than transactional - and human content is what people engage with on LinkedIn.

There’s also a practical layer to this. Consistency helps LinkedIn understand who your content is for, what topics you’re associated with and when to surface your posts. It’s not about gaming the algorithm; it’s about working with it. A steady rhythm signals relevance far more effectively than sporadic posting ever will.

The real impact of showing up 2–3 times a week doesn’t appear overnight. It compounds quietly. Over time, you start to notice stronger engagement, more meaningful conversations, increased profile visits and inbound opportunities you didn’t actively chase. This is how visibility turns into credibility.

And importantly, consistency doesn’t mean saying more - it means saying clearer things more often. One idea per post. One point of view. One reason for someone to pause, think or respond. That’s enough.

The bottom line is simple. Showing up 2–3 times a week is sustainable. It’s realistic. And it works. Because when you show up consistently, people start to feel like they know you. And on LinkedIn, that’s where opportunity begins.

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Book a LinkedIn discovery meeting with Lucy Bingle today - https://calendly.com/lucybingle/30min

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Visit our website here - www.lucybingle.com

2026: The Year of Holistic Marketing

2026 feels like a shift. Not towards more platforms, more content, or more noise, but towards marketing that actually makes sense when you step back and look at the whole picture.

Brands (both corporate and personal) are starting to realise that marketing can’t live in silos anymore. What you say online needs to reflect what happens in real life. How you show up publicly needs to match how you operate internally. And the brands that get this right are the ones people trust.

At the same time, AI and technology are everywhere. They’re helping us move faster, produce more, and scale ideas quickly. But they’ve also created a gap, a growing need for human connection and authenticity. People want to hear real voices, see real faces, and understand the people behind the brand.

That’s why we believe 2026 is the year of holistic marketing.

It’s about finding a natural flow between showing up online and showing up in real life. Not forcing visibility, but being present in a way that feels consistent, credible, and human. The brands that can do this - without overcomplicating it - will stand out.

LinkedIn plays a central role here.

There’s no other professional platform that combines reach, commercial impact, and the right audience in the same way, particularly in the B2B space. It’s where credibility is built quietly over time, where people watch before they engage. And where you can show not just what you do, but how you think and who you are.

In 2026, a strong LinkedIn strategy won’t be about posting more. It will be about sharing the right things and integrating your values into content. Letting your people be seen. Showing capability through insight, not promotion. And creating content that reflects your culture, not just your offer.

This is where human stories matter.

When you bring real experiences, perspectives, and people into your marketing, the impact is different. Trust builds faster. Connection feels more genuine. And your brand becomes easier to remember, and easier to choose.

AI will continue to support this work, but it shouldn’t replace your voice. The brands that win will be the ones that use technology to support clarity and consistency, while keeping humans firmly at the centre.

Holistic marketing isn’t about doing everything. It’s about alignment. Between people, values, content, and presence. And in 2026, that alignment will be what sets the strongest brands apart.

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How we help:

• 1:1 LinkedIn Coaching (for individuals)

• LinkedIn Masterclasses for Leadership Teams, Sales Teams, and Wider employee groups

• LinkedIn Brand Ambassador Program

• LinkedIn Company Page / Profile Page Management

• Digital Advertising

• LinkedIn Reporting

• LinkedIn Network Buildout

Book a LinkedIn discovery meeting with Lucy Bingle today - https://calendly.com/lucybingle/30min

Follow our company page here - Lucy Bingle | LinkedIn Experts

Visit our website here - www.lucybingle.com

The Power of LinkedIn Reporting: Why It Matters, and How It Helps Your Business

Too often, LinkedIn reporting is misunderstood. For some it’s a box to tick off - a spreadsheet that gets glanced at once a month and filed away. But when used properly, reporting on LinkedIn becomes far more than a routine task. It becomes a source of clarity, insight and strategic direction.

At its core, reporting transforms activity into understanding. Posting on LinkedIn without reviewing performance is a bit like speaking without listening: you’re sending a message, but you have no idea whether anyone heard it, or if it landed at all. Reporting gives you that missing feedback loop. It shows you what content is resonating, what’s being ignored, where attention is growing, and how your message is actually landing with your audience. That shift - from “we’re posting regularly” to “we know what’s working and why” - changes everything.

From Visibility to Insight

It can be tempting to celebrate big numbers -  impressions, views, reach. But high visibility doesn’t automatically translate into relevance or impact. In fact, data across B2B social strategies shows that while impressions can increase by over 40% year-on-year, meaningful engagement - the conversations and connections that actually drive value - is a stronger predictor of ROI. (LinkedIn internal data highlights that engagement that includes comments and shares outpaces impressions in driving profile visits and opportunities.)

Good LinkedIn reporting helps you look beyond surface statistics and focus on the signals that truly matter:

• Engagement quality, not just volume

• Who is interacting, not just how many

• Actions like clicks, saves and profile visits

• Content that sparks conversation and connection

This focus is what turns visibility into relevance - something that resonates with both your audience and your business goals.

Better Decisions, Backed by Data

When reporting is done well, it removes guesswork. Instead of relying on trends or assumptions, your content strategy becomes responsive and intentional. You can see clearly what to double down on, what needs refining, and what isn’t serving your objectives at all. Over time, this builds confidence,  not just in your content team but across your organisation.

This is especially important as LinkedIn continues to evolve. In 2025 and into 2026, marketers are increasingly expected to demonstrate tangible business outcomes from their social strategies. According to the 2025 State of Social Media report, organisations that tie social performance to business KPIs -  like lead quality, sales engagement and brand lift -  report stronger cross-team alignment and investment support. LinkedIn reporting is a critical part of making that connection visible.

Reporting Tied to Real Business Outcomes

When LinkedIn reporting is anchored in clear objectives, it becomes a genuine growth tool. It moves beyond tracking activity to supporting outcomes such as:

• Brand awareness and credibility in your industry

• Thought leadership positioning for executives and teams

• Employer branding and talent attraction

• Lead generation and influence on pipeline

This isn’t aspirational - it’s practical. In 2026, more organisations will measure LinkedIn not by how often they post, but by how LinkedIn contributes to strategic goals like hiring, partnerships, and revenue-influencing conversations.

Building Confidence Across Teams

One of the greatest benefits of clear, structured reporting is the internal confidence it creates. Leaders gain visibility into progress against goals. Content creators and business teams align around shared definitions of success. Stakeholders start to see value, not just activity. That alignment makes it easier to invest in ideas that work, refine what doesn’t, and scale strategy with confidence.

The organisations that are seeing real results on LinkedIn aren’t chasing vanity metrics. They are:

• Tracking trends over time, not snapshots in isolation

• Focusing on quality engagement, not raw numbers

• Measuring what supports their goals, not what looks good on a dashboard

• Using reporting as a conversation starter, not a judgment tool

Reporting becomes a guide - a directional compass - rather than a scorecard of busyness.

The Bottom Line

LinkedIn reporting isn’t about proving you’re busy. It’s about proving you’re effective. It’s the difference between activity that feels good and data that drives outcomes. When you use reporting to inform direction, sharpen messaging and align with business goals, LinkedIn stops being just a platform,  it becomes a strategic asset that supports visibility, credibility and growth.

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At Lucy Bingle – LinkedIn Marketing Experts, we offer a quarterly LinkedIn analytics reporting service designed to turn data into clear, actionable insight. 

We don’t just share numbers, we translate performance into what it actually means for your brand, your people and your business goals. Each report highlights what’s working, where opportunities are emerging and what to refine next, giving leaders and teams confidence in their LinkedIn direction. It’s practical, strategic and focused on progress - not vanity metrics.

Book a LinkedIn discovery meeting with Lucy Bingle today - https://calendly.com/lucybingle/30min

Follow our company page here - Lucy Bingle | LinkedIn Experts

Visit our website here - www.lucybingle.com

The Most Overlooked Part of LinkedIn Strategy: Your Team

How organisations can empower employees to become advocates without forcing them

When organisations think about LinkedIn strategy, the focus is usually the same: content calendars, brand pages, campaigns, impressions.

All important. But often, the most powerful part of the strategy is quietly overlooked.

Your people.

Because on LinkedIn, people don’t connect with logos. They connect with humans.

People trust people, NOT brand

No matter how polished your branded content is, it will never outperform the reach, trust, and credibility of an employee sharing something in their own voice.

Why? Because it feels real.

Employees bring context, personality, and lived experience. Their networks are warmer. Their stories land deeper. Their posts invite conversation, not just consumption.

That’s where meaningful engagement comes from.

Employee advocacy isn’t about forcing posts

Here’s where many organisations get it wrong.

They tell employees to post.
They push pre-written captions.
They measure participation instead of confidence.

And unsurprisingly - it doesn’t work.

True advocacy can’t be forced. It has to be enabled.

The goal isn’t volume.
It’s willingness.

Empowerment over instruction

When employees understand why LinkedIn matters - not just to the company, but to their own professional brand - everything changes.

They don’t need scripts. They need clarity, confidence, and permission.

Permission to:

• Share in their own words

• Talk about their work and experiences

• Show personality, not perfection

• Engage without feeling “salesy”

When people feel safe to show up as themselves, advocacy becomes natural.

Culture is your strongest content

The most compelling LinkedIn content isn’t overly produced. It’s:

• A reflection after a big project

• A shout-out to a teammate

• A behind-the-scenes moment

• A lesson learned the hard way

These moments don’t just build brand visibility - they build trust.

And trust is what attracts talent, partners, and new business.

The organisations winning on LinkedIn get this

The organisations seeing real impact on LinkedIn in 2026 and beyond aren’t posting more.

They’re activating smarter.

They’re investing in:

• Educating teams on how LinkedIn works

• Aligning personal brand with company brand

• Encouraging participation, not policing it

• Creating consistency without control

They understand that when employees win, the brand wins too.

The bottom line

Your team is not an extension of your marketing department.
They are your greatest brand advocates.

Empower them. Support them. Guide them.

Because when people are confident telling their own stories, your brand story travels further - and lands better - than any campaign ever could.

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If this resonates, our LinkedIn Brand Ambassador Program is designed to help organisations turn this thinking into action. We work closely with your team to build confidence, clarity and consistency - without scripts, pressure or forced posting. Through tailored workshops, audits and ongoing support, we empower your people to show up on LinkedIn in a way that feels authentic to them and aligned to your brand.
The result? Stronger advocacy, greater trust and a message that travels further. 

If you’re ready to unlock the power of your people on LinkedIn, we’d love to chat.

Book a LinkedIn discovery meeting with Lucy Bingle today - https://calendly.com/lucybingle/30min

Follow our company page here - Lucy Bingle | LinkedIn Experts

Visit our website here - www.lucybingle.com